source: (360magazine.co.uk)

Not long now until the release of Dante’s Inferno, and EA is really kicking the marketing machine into overdrive, going so far as to pay infinity trillion dollars (approximately) for an advert at the biggest show on earth, the Super Bowl.

Unfortunately, TV network CBS isn’t too happy with the ‘Go to Hell’ tagline at the end of the trailer, asking for it to be replaced. EA has duly obliged, and the text ‘Hell Awaits’ is now in its place. It seems a bit odd that CBS doesn’t care about the rest of the actual content in the trailer, but it’s the network’s choice at the end of the day.

CBS rejects Dante’s Inferno Super Bowl ad (video) (Hollywood Reporter)